OUR STORY
29 PLUS is a UAE-based skincare brand revolutionising skincare through a minimalistic yet holistic approach. Our mission is to bridge the gap between clinically proven formulas, natural ingredients, and inner wellness, empowering your journey to timeless radiance. At the heart of our philosophy lies our three-step skincare routine, collagen peptides supplement, and multi-use Gua Sha facial tool, a seamless synergy designed to connect inner vitality and outer radiance. Each element works together to boost collagen, enhance skin strength, and promote resilience from the inside-out.
Biomimetic Peptide Technology
Biomimetic Peptide Technology is at the forefront of skincare innovation, mimicking the body’s natural peptides to deliver targeted and effective results. By replicating these essential building blocks, biomimetic peptides enhance collagen production, improve skin elasticity, and accelerate repair processes, addressing visible signs of aging with precision and care. At 29 PLUS, we incorporate this advanced technology to create clinically proven formulations that harmonise with your skin’s natural processes, ensuring rejuvenation and resilience from within. Designed to align with your skin’s unique needs, Biomimetic Peptide Technology is the cornerstone of our commitment to timeless, radiant beauty.
Why 29 PLUS?
The name 29 PLUS symbolizes the pivotal age when collagen production naturally begins to decline, leading to the early signs of aging. This marks a crucial time to adopt effective skincare practices. Our products, routines, and tools are thoughtfully designed to strengthen, rejuvenate, and sustain your skin’s natural beauty, empowering ageless beauty.
Our Commitment to Sustainability
29 PLUS incorporates eco-conscious practices into its DNA. From refillable airless packaging that minimizes waste to clean ingredients that are kind to both people and planet, making sustainability central to our ethos. Locally manufactured in the UAE, our products follow sustainable practices, including emissions offset efforts and a program to recycle refill sets and packaging.
Simplifying Beauty
Our purpose is to simplify skincare with thoughtful routines and powerful ingredients, helping you achieve healthy and radiant skin at every stage of life.
