About 29 PLUS Skincare philosophy

Less complexity
More skin longevity

Why 29 PLUS

Around the age of 29, skin naturally begins to evolve. Collagen production starts to slow, recovery becomes less effortless, and the visible effects of stress, environment, and time begin to surface more noticeably.

Rather than waiting for change to happen, we believe this is the moment to care for skin more intentionally, with consistency, thoughtful rituals, and formulas designed to support healthier, stronger, more resilient skin over time.

Dermatologically Tested

Dermatologically Tested

Our formulas, rooted in nature and science, are loved by skincare experts, and have been proven to prevent irritation or sensitivity.

Anti-Wrinkle and Moisture Tested

Anti-Wrinkle and Moisture Tested

Our formulas are clinically proven to reduce the appearance of fine lines and wrinkles by deeply moisturizing the skin, improving its texture and hydration.

Microbiome-friendly Tested

Microbiome-friendly Tested

All our products are tested for the skin’s natural microbiomes, making sure they support and enrich your skin health, keeping it perfectly balanced.

Ophthalmologically Tested

Ophthalmologically Tested

Our formulas are approved by experts, making sure to protect the most sensitive skin area, giving your eyes a gentle nourishment.

29 PLUS was created to simplify skincare through high-performance, science-backed formulations designed to support skin longevity. Developed in the UAE and powered by advanced peptide technology, our carefully curated ritual combines purposeful ingredients, thoughtful formulation, and uncompromising quality to support skin through stress, change, and everyday life, with fewer steps and better results.

What began as a personal challenge evolved into a scientific pursuit

What began as a personal challenge evolved into a scientific pursuit

Shaped by the founders own journey, from extreme environments to years of research and formulation, 29 PLUS was created to bring together performance, intention, and care in a ritual designed for the long term.

Peptide-Powered Precision

Peptide-Powered Precision

29 PLUS was created to bring the precision of professional skincare into the comfort of home. Powered by advanced biomimetic peptides and thoughtfully formulated with high-performance ingredients, each product is designed to support skin quality, resilience, and longevity through a ritual that feels elevated, intentional, and beautifully simple.

The Science Behind 29 PLUS

Behind the 29 PLUS formula is a thoughtful approach to skin longevity, peptide-powered care, and purposeful formulation. Explore the science behind our ingredients, philosophy, and approach to supporting skin over time.

Explore the Science

Find Your Ritual

From peptide-powered skincare to thoughtfully designed tools and supplements, discover the 29 PLUS ritual designed to work together.

Explore the Collection
Care for your Skin. Consideration for the Planet.

Ideology

Care for your Skin.
Consideration for the Planet.

29 PLUS was born in The Sustainable City — a community designed around wellbeing, conscious living, and a more thoughtful relationship with the future. Naturally, these principles became part of our philosophy.

Our commitment to care extends beyond skincare itself. From refill options designed to help reduce waste to more considered material choices and purposeful formulations, we believe better skincare should also mean making better choices.

Silicones and Parabens free

Dermatologically Tested & Certified

Anti-Wrinkle and Moisture Tested

Refillable Products zero wastage

Ophthalmologically Tested

Vegan certified

Microbiome-friendly Tested

Colorants and Fragrance free